Businesses need consistency if they must grow. Consistency means reliability, uniformity, and a state of regularly occuring. There is a saying: If you are persistent, you will get it; if you are consistent, you will keep it. It is almost always easy to start a business. The crux of the matter is in keeping, sustaining and growing it.
Consistency is the right attitude in business. According to Harvey Mackay of Uexpress, consistency develops routines and builds momentum. It forms habits that become almost second nature.
Being consistent enables you to maintain a particular pattern in the production and delivery of your products and services. It helps define your brand – through the consistency of the things you do, your logo, colours, font, products and services. This is just similar to what quality control implies – ensuring the conformity of your products and services.
John Maxwell said, “small disciplines repeated with consistency everyday leads to great achievements gained slowly over time”. This implies that a business doesn’t need to start big to succeed. Growth and success is in the consistency of the small activities you engage in daily.
Consistency assures your followers and clients that you’ll always deliver quality products and services, that what drove them into partnering and doing business with you will always be there and instead of diminishing, it will always see an improvement.
You may not see the rewards of being consistent immediately, but it pays off eventually.