#PickThatTrash campaign was launched on the 25th of November 2017 in different locations in Nigeria. This conversation which began online pioneered by Oby Ezekwesili became a movement of Nigerians who want to create awareness on a cleaner environment.
“We are lovers of a clean environment and unrepentant #TrashHaters mobilizing every Nigerian to #PickThatTrash as a #MindsetChange in our homes, offices, neighbourhoods, communities, and states for a #CleanNigeria.” – #PickThatTrash Concept Note 2017