Happy New Year: Rising Above the Status Quo

Happy New Year: Rising Above the Status Quo

I will like to congratulate you for being among the billions of human beings around the globe to transcend into the New Year. I am sure you will agree with me that not everyone had this opportunity; so we must make it count. If you are one of those very serious individuals, my guess is you already did a goal setting session or planning session for 2019 when we were still few hours out of 2018.

For some, they just imagined how they would like 2019 to be different from 2018 and previous years. While for some of us, we just did not bother ourselves about such things especially since we discovered from previous attempts that we do not really control what happens in a year.

I guess what is common to us all is the excitement that comes with a new year. It just has a way of raising hopes and making things look more colourful and achievable. While this feeling might last for days, weeks or months depending on the individual, I wish we could keep it the whole year. As we close the chapter of the first week of the year and enter into another week we must make up our minds to rise above every status quo.

If we want to experience things in a better way and achieve greater results, we must be ready to challenge the status quo. You must look within yourself, your family, organization, local government, state, Country; continent as far as your eyes can see and begin to set new standards.

Use your creative powers, be innovative, think out of the box, try new methods, etc just decide to do things better. This attitude characterized the great inventor Thomas Edison; in his early days of experimenting and inventing. He dedicated time to look for ways to improve on already existing inventions especially the telegraph machine. The success of this year lies in the hands of those who make up their minds to be more effective and efficient.

Those who will make up their minds to live above corruption, cheating, bribery, stealing and all activities that seem to be the status quo in our society and shine as light in their world. Those are the men, women, youths, boys and girls that will stand out in 2019.

The earth has seen virtually everything; what is different and new about you, your way of doing things, your products or services? The answers are within you, if you will just take out time to deliberately rise above the status quo in every facet of your life this year.

Share:
Picture of Oghenefego Ofili

Oghenefego Ofili

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.

Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.

Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.

Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.