How Africans Have Exhibited and Fostered a Culture of Shame

How Africans Have Exhibited and Fostered a Culture of Shame

As we continue the conversation around dealing with the culture of shame in Africa, I share some examples of ways we exhibit this culture.

Indigenous Names

Growing up, many people were ashamed of their native names. They would rather bear western names than proudly identify with their native names.  The current trend is people now modernize their native names; for instance, Oghenefego could become ‘FIGO’ or Chinaza becomes ‘NAZA’ or Osinachukwu becomes ‘SINACH’. I think your name should embody the essence of who you are and what you carry inside. When we try to tush up our indigenous names, we lose the meaning and the spirit of the name.

Speaking Our Local Languages

Did you ever get punished for speaking vernacular or pidgin English in school? 😂 If you did, raise your hand 🙋🏽‍♀️🤣. Honestly, thinking about it is so funny. Just like kids being flogged because their parents haven’t paid their fees (story for another day). I wish I could speak my language more fluently; I learned the little I know from songs and listening to adults speak around me while I was growing up. The only deliberate effort to teaching me Isoko was when my dad would send me or my siblings on errands using our local language and we had to figure out what he was saying. But this didn’t last long enough; he had to travel for work or got busier at some point.

My major concern right now is preserving our languages so they do not go extinct in another 100 years. This will not happen by chance; we need to be deliberate about preserving them by teaching our children how to speak their native language.

NB: If we want to really reduce illiteracy in Nigeria and across Africa, we would have to promote learning in our local languages.

Eating Our Local Food

In primary school a classmate of mine was ill in school and he was asked if he had eaten anything that morning. The teachers wanted to know if he could be given medication or not. He told them he had eaten and that he ate bread and tea that morning. As his condition got worse, he began to vomit. He was throwing up balls of eba; surprisingly everyone kept a straight face like we didn’t hear him say he ate bread and tea for breakfast. The only reason my classmate lied about his meal was because he was ashamed to say he ate Eba and soup in the morning. Why?! Because he will be shamed by his peers. We might begin to see him as being poor or whatever he was afraid of. When I began this conversation about dealing with the culture of shame, I mentioned that “we are either shaming people or trying to avoid being shamed.”

Why do children grow up disliking their local delicacies? Even adults have a similar perception; we erroneously believe our local dishes are unhealthy or low class. Have you ever wondered why many people are not proud or so comfortable eating fufu and egusi soup at a party 🤷🏽‍♀️? Let me use this opportunity to let you know that our local foods are some of the most nutritious foods you can get all over the world. We have a beautiful array of vegetables, ingredients, spices, oils, nuts, etc.

I share these examples to provoke our thoughts, let’s begin to ask ourselves why we do what we do. Is it a coincidence that we all have similar dispositions in these situations?

Watch full video 👉🏾 https://youtu.be/FHWrGha01KU?si=wpmGaMlXN7x48mFy

 

Picture of Oghenefego Ofili

Oghenefego Ofili

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.

Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.

Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.

Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.