TOGETHER, we can live a peaceful life….

TOGETHER, we can live a peaceful life….

Today, the world will come together to celebrate International Day for Tolerance. This day is a distinctive chance to raise public awareness of the threats of intolerance and that there is much that can be done at all levels to attach as well as mobilize these solutions and catalyze optimistic change. Working together, we as a united people have the potential to show that we can live a peaceful life.

For some years, terrorism, prejudice and violence has taken over the country and its effect can be felt from the North to the South. These acts of intolerance among religious groups and ethnic minorities have become the order of the day which can lead to threat on our young democracy and a big obstacle to development.

The United Nations have encouraged governments and heads of state, but also organizations and citizens, to promote human well-being, respect, dialogue and cooperation between cultures and people.

To fight intolerance, we require access to education and information to prevent conflicts. Education and Information will play a strong role in helping our cultural integration.

Back in the 90s, many Nigerian youth serving their fatherland enjoyed being a part of their host communities during the service year. It gave people the opportunity to know people of a different tribe, learning the language and culture of the host state/communities. We lived in peace and enjoyed each other’s presence.

Despite the launch of a new global campaign called TOGETHER by United Nations which aims to reduce negative attitude towards IDPs, refugees and to strengthen the social contract between host communities and migrants, the level of tolerance, respect and dignity across the country is still low.

The story has not changed as ethnic clashes are still on the rise in some major cities in the north as well as religious bigotry in the north east where the terrorist group Boko Haram has a stronghold.

The growth of tolerance begins with you. We need to stop generalization of each tribe and try to accord each other the respect.

Tolerance is a moral duty. In Nigeria, we need to sow seeds of tolerance in the minds of our youth and children, continually water them in order for tolerance to have a strong foothold.

By Abimbola Murtala

Picture of Teo-Inspiro

Teo-Inspiro

Teo-Inspiro International is a media production company that is changing the narrative by empowering young people with digital skills to showcase the beauty of Africa. We provide photography and video coverage for events, produce films and documentaries that tell the African story and organize training programs on camera handling.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.

Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.

Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.

Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.