Facebook Twitter Instagram Youtube

Resources

What are the Key Elements of a Compelling Narrative for NGOs?

In my previous post, I highlighted reasons why NGOs often struggle to effectively share their impact stories and contributions to development. I also provided tips on enhancing their storytelling (read the full article here). Today, I’d like to expand on this conversation by outlining essential elements that make for a compelling narrative about the daily impact nonprofit organizations have in Nigeria, Africa, and globally.

1.⁠ ⁠Highlight impact and success stories: Whether your project is just launching or already underway, effective storytelling is crucial. If newly initiated, emphasize the potential impact on beneficiaries and the broader community. If implementation has begun, share inspiring success stories, utilizing diverse formats such as:

  • ⁠ ⁠Pictures
  • ⁠ ⁠Videos
  • ⁠ ⁠Infographics

to showcase tangible results achieved.

2.⁠ ⁠Showcase beneficiary experiences: Amplify the voices of project participants, allowing them to share their personal experiences and become powerful ambassadors for your organization’s impact. Who better to convey the real-life effects of your program than those who have directly benefited?

3.⁠ ⁠Emphasize the need for support: Transformative change requires collective effort. Invite stakeholders to join forces and share opportunities for them to contribute to the positive impact you’re making.

4.⁠ ⁠Illustrate organizational mission and values: This is where a well-crafted communications strategy is vital. Aligning your project’s impact with your organization’s overarching mission and values is essential.

5.⁠ ⁠Create empathy and understanding: Create an emotional connection with your audience by sharing the human impact of the issue. Then, provide compelling facts and figures that highlight the necessity for collective action.

I eagerly anticipate more nonprofits sharing compelling narratives that highlight the transformative impact they have on our world.

Join me for ‘The Impact Storytelling Series’ on Wednesday, 30th October 2024.

Register here: https://us06web.zoom.us/meeting/register/tZErceiurT0tHdSoU_PJtxThKpNF_79En-o6

Share:
Picture of Oghenefego Ofili

Oghenefego Ofili

Related Resources

How To Develop A Compelling Narrative

Oghenefego Ofili October 19, 2024 No Comments

Building on my previous discussion, effective impact storytelling for NGOs requires attention to the following elements.

How To Develop A Compelling Narrative

Oghenefego Ofili October 19, 2024 No Comments

Building on my previous discussion, effective impact storytelling for NGOs requires attention to the following elements.

Hot News

Trending

Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.
Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.
Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.
Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

 
 
Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.