Impact Storytelling Masterclass

A deep dive into crafting compelling narratives that drive social change, ideal for NGOs, development professionals, and advocacy groups

ISM Registration Form

About ISM

The Impact Storytelling Masterclass (ISM) is a specialized capacity-building program designed to equip nonprofit organizations, social enterprises, and development professionals with the skills to craft, share, and amplify powerful stories of change. Born from the growing need for nonprofits to move beyond technical reports and periodic events, ISM helps organizations turn real-life program outcomes into compelling narratives that resonate with funders, communities, policymakers, and the wider public.

At ISM, we believe that stories are not just for visibility—they are essential tools for advocacy, fundraising, behaviour change, and lasting impact.
Since its inception, ISM has empowered dozens of NGOs with practical skills to build trust, demonstrate accountability, and reposition their brands through strategic storytelling and digital engagement.

Why This Masterclass?

There is a rising misconception that NGOs exist solely to spend donor funds on endless workshops, meetings, and travel. Even top government officials have publicly questioned the relevance and value of nonprofit interventions. Meanwhile, media coverage of NGO work is often event-focused—showcasing flag-offs, launches, and cheque handovers—without communicating the real impact on lives and communities.

But here’s the truth, the development sector has no shortage of powerful stories. What’s missing is the ability to tell these stories strategically and consistently.

Many nonprofits continue to face deep-rooted challenges in showing their value, such as:

  1. Lack of a communications strategy
  2. Skills gap in storytelling
  3. Skills gap in social media management
  4. Limited engagement with the broader community
  5. Disconnect between Monitoring & Evaluation (M&E) and Communications teams
  6. Inadequate communications budget
  7. Inconsistent branding

As we enter a more competitive funding landscape and an era of heightened public scrutiny, NGOs must become proactive narrators of their own impact.

Key Outcomes for Participants:
  • Establish a strong and relatable brand voicefor your NGO
  • Master data-driven storytellingto turn reports into human-centred narratives
  • Apply proven techniques for behaviour change storytelling
  • Learn how to use digital platforms (WhatsApp, Instagram, Facebook, LinkedIn, etc.) for organic growth and engagement
  • Develop collaborations that amplify your program’s impact
  • Build a Communications Roadmaptailored to your organization’s goals

Masterclass Modules

  • Organizational Development Analysis
  • Developing a Winning Communications Strategy
  • Marketing and Brand Positioning for Nonprofits
  • Practical Impact Storytelling Techniques
  • Leveraging Digital Tools for Story Amplification

Who Should Attend

  • Program Managers
  • Communications and Media Officers
  • NGO Administrators
  • Fundraising Teams
  • Advocacy Leads
  • M&E Specialists seeking better data-to-story practices
Why Now?
  • Because funding is more competitive than ever.
  • Because misinformation about NGO work is spreading.
  • Because your impact deserves to be seen and supported.
  • Because if you don’t tell your story, someone else will—and they may get it wrong.
Bespoke Training

We offer customized training programs tailored to the specific needs and objectives of organizations. Our bespoke training solutions integrate our modules, available upon request, with flexible scheduling and pricing determined based on requirements and duration.

Program Details

TRAINING DATES

LOCATION

MODE

FEE (₦)

FEE ($)

February

Abuja

Physical

200,000

125

June

Lagos

Physical

200,000

125

June

 

Virtual

100,000

65

August

Port Harcourt / Enugu

 

200,000

125

August

 

Virtual

100,000

65

October

Abuja / Kano / Kaduna

Physical

200,000

125

October

 

Virtual

100,000

65

  • Early Bird Fee: 100,000 (50% discount)
  • Early bird ends May 31st.
  • Late registration fee: N150, 000 – from June 1st – June 23rd
  • Registration at the venue or once it has started N200,000
Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.

Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.

Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.

Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.