Facebook Twitter Instagram Youtube

Resources

How to Develop a Communications Strategy in Five (5) Easy Steps

When some NGOs and SMEs hear about Communications Strategy development they agree it is important but quickly follow up with how expensive it is to get one. You can go through an article I shared earlier to see how important it is for organizations to have a communications strategy. In this article I would like to share five simple steps you can take to develop your organization’s communications strategy. You can do this exercise with your team members if you are a small organization and cannot afford the services of a communications consultant.

  1. Articulate your vision and mission statement. Your vision is why your organization exists while your mission statement articulates how you intend to achieve your vision. If this is not gotten right it will be difficult to develop an effective communications
  2. Define who your audiences are. When you have a well-crafted mission statement it will be easy to identify your key stakeholders (partners, beneficiaries, clients, etc.)
  3. Articulate your central message. What is it that you want your audience to know you for and think anytime they see your brand? This is where you will need to use your storytelling skills; more like an elevator pitch for your organization, project or campaign. You can decide on what type of story clearly shares the heart of your organization. What you want to achieve is ensuring your audiences are emotionally connected and committed to your organization’s mission.
  4. The next step is to decide on what type of content your target audience would be interested in and how you can create such content around your central message or theme. You would need to decide on the type of content and format of content. The type deals with themes and topics while the format deals with the way they will be accessed by your audience; video, pictures, infographics, threads, articles, etc.
  5. Determine what platform(s) to focus your marketing communications on. This depends largely on your audience segmentation.

I hope you found this helpful? If you have any questions or feedback send me an email (Oghenefego@teoinspiro.com). If you have enjoyed these articles be kind enough to share with others who might need this information.

 

Share:
Picture of Teo-Inspiro

Teo-Inspiro

Teo-Inspiro International is a media production company that is changing the narrative by empowering young people with digital skills to showcase the beauty of Africa. We provide photography and video coverage for events, produce films and documentaries that tell the African story and organize training programs on camera handling.

Related Resources

How To Develop A Compelling Narrative

Oghenefego Ofili October 19, 2024 No Comments

Building on my previous discussion, effective impact storytelling for NGOs requires attention to the following elements.

How To Develop A Compelling Narrative

Oghenefego Ofili October 19, 2024 No Comments

Building on my previous discussion, effective impact storytelling for NGOs requires attention to the following elements.

Hot News

Trending

Client

Ubongo International

Role

Content Producer (Nigeria Chapter)

  • Created community engagement videos and digital learning content
  • Produced human-interest features on early childhood learning in underserved communities
Client

International IDEA – Impact of RoLAC Programme (EU-Funded)

Role

Documentary Production Consultant

  • Produced documentary film showcasing justice sector reforms in Nigeria
  • Developed content strategy for visibility and dissemination
  • Coordinated interviews with government actors, CSOs, and international partners
Client

Save The Children

Brief

Provide media and coverage and content development for the Stop Diarrhoea Initiative in Lagos State.

We provided video and photo coverage for all project events assigned in Lagos. A group of 50 children were also trained on content development and storytelling as part of awareness for the project.

We successfully managed the production of events under the project using top-notch professional equipment. The Save the Children team in Lagos had enough videos and photo content for the campaign.
Client

Sanlam of Nigeria

Brief

FBN Insurance was rebranding to Sanlam Nigeria after a merger with the South African company and we had to provide event media production services suitable for an international event.

We shared the brief with all vendors who qualified for the different aspects of the event. We ensured all set up was ready and a dry-run done six hours before the event started.

The South African team was impressed with our professionalism and the event was a huge success with news mentions across platforms within and outside Nigeria.
Client

Helen Keller International

Brief

Ensure professional videography and photography coverage of all projects

Teo-Inspiro International ensured our production team understood the brief for each event and delivered professional coverage and content for all media platforms.

All HKI project events assigned to us were produced successfully. All vendors engaged provided excellent service to the client on every occasion. A short documentary of the 5-year Nutrition and Healthy Lifestyle project was produced.
Client

FirstBank of Nigeria

Brief

Provide media content development for the digital marketing team of FirstBank of Nigeria.

Photography coverage of all events hosted and sponsored by FirstBank, live edit and share content with the digital media team for posting on Instagram, Twitter and Facebook live at the event.

Since 2019 we have successfully provided over 2.5million images used on FirstBank’s social media platforms. Due to the quality of content this has increased engagement on the bank’s social media platforms and recently achieved 1million followership on Instagram.

 
 
Client

British Council ACT Programme

Brief

Media Engagement Consultancy to support the delivery of the EU-ACT communication and visibility under five (5) objectives. ACT Programme wants to use new and traditional media platforms to create awareness and visibility on the importance of CSOs in achieving the SDGs

We developed the “Civic Action, Sustainable Communities” campaign aimed at showcasing the contributions of CSOs to sustainable development in Nigeria. Digital marketing was deployed across all social media platforms and relevant content curated from the 200 benefiting CSOs on the ACT Programme. A weekly interactive radio program was produced for thirteen weeks across four locations (Lagos, Kano, Port Harcourt and Abuja) on Nigeria Info and Arewa Radio. About twenty-five CSOs and other stakeholders involved in the ACT Programme featured in an international documentary showcasing the impact of the programme. Investigative journalists and feature writers were supported to publish stories and reports covering the thematic areas of the ACT Programme on AIT, Guardian, Vanguard, ThisDay, The Nation, Leadership and BluePrint newspapers. A website was also designed to serve as a repository for all campaign project activities.

The campaign resulted in more recognition and appreciation for CSOs contribution to development in Nigeria by citizens, open dialogue between CSOs and regulatory agencies and other CSOs wanting to be part of the campaign. Asides the social media campaign a documentary about the ACT Programme and its impact on CSOs across Nigeria was produced. Teo-Inspiro leveraged her relationship with broadcast and print media organization to publish feature stories about the positive impact of the Programme in Nigeria. The campaign had over 5,000 followers on social media and over 200,000 reach across platforms. The radio program reached over a million people during the 13-week period.